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    Shelby Penfield Marketing / Communications Manager

    San Francisco, CA, USA Penfield-Shelby-Resume-_-010719.pdf
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    To contact this candidate email shelby@thepenfields.com

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    USC Graduate with strong expertise in marketing and communications. I’ve been working in San Francisco for 3 years but am open to new places. Looking for a position where I can make major contributions to the company, be challenged, and work with a collaborative team.

     

    June 2016–Present

    Account Manager, W2O Group • San Francisco, CA

    –          Brought in roughly $400,000 in billable work from biotech and healthcare clients in 2018

    –          Serve as day-to-day liaison with healthcare clients and build relationships with internal and external stakeholders to accomplish mutually established objectives

    –          Manage budgets, billing, scheduling, resource allocation and project trackers for accounts

    –          Project manage creative campaigns and marketing material development, website rebuilds, and ad hoc digital projects

     

    August–December 2015
    Marketing Intern, USC Hospitality • Los Angeles, CA

    May–August 2015
    Public Relations Intern, Brew Media Relations • Los Angeles, CA

     

    University of Southern California • Los Angeles, CA

    Dean’s List 2013-2016

     

    Auckland University of Technology • Auckland, New Zealand

     

    Excel, Photoshop, WordPress, JIVE, Smartsheet, media platforms (Muckrack, Newswhip, CisionPoint), social media platforms (Sysomos, Twitonomy, Hootsuite)

     

    Project management, website management, strategic messaging, writing and editing, press release development and set up, media relations, public relations, social media management and content development, relationship building, budget management and administration

     

    Division 1 Athlete, NCAA Women’s Rowing

    –          Effectively managed college class and team practice/responsibilities from a 32-hrs per week athletic schedule

    Kappa Alpha Theta

    –          Raised $13,450 over two years for Court Appointed Special Advocates (CASA)