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    Matthew Flynn International Marketing Executive

    St. Louis, MO, USA Flynn_CV-2018.doc
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    Matthew T. Flynn

    1503 Dietrich Chase Lane                           mobile: 314-825-5182

    St. Louis, Missouri                        E-mail: matthewflynn25@gmail.com

     

    Profile

    Residing in the UAE for the past 6 years specializing in sales and marketing in the hospitality and tourism industries. Sets clearly defined goals that are achieved by generating innovative strategies and utilizing the best tools and people available in the market. Have created campaigns and events to stimulate brand awareness, add brand value, drive revenue and establish brands in a market. Experienced in sales, providing the ability to build rapport and influence others despite their nationality or background. Able to acquire new clients and manage accounts. Worked with the world’s most recognizable brands in multicultural, international environments in a variety of experiences that has provided a diverse set of valuable skills. Seeking a long-term, marketing role leading a team to create and execute strategic and creative campaigns that produce measurable results.

     

    . Skills

    ·   Marketing Strategy

    ·   Affiliate Marketing

    ·   Activations and Promotions

    ·   Product Development

    ·   e-Commerce Design

    ·   Building Brands

    ·   Luxury Marketing

    ·   Hospitality and Tourism

    ·   International Marketing

    ·   Social Media Marketing

    ·   B2B Sales and Business Development

     

     

     

    ·   Trade Shows and Exhibitions

    ·   Search Engine Optimization

    ·   Copywriting

    ·   Event Planning

    ·   Graphic design: Adobe Photoshop, Illustrator

    ·   Video Editing

    ·   Building professional networks

    ·   Working in multicultural environments

    ·   Google Analytics

    ·   Google Pay-Per-Click Campaigns

    ·   Google Display Network Campaigns

    ·   Facebook and Instagram Ad Campaigns

     

    Experience

    Digiphoto Entertainment Imaging (DEI), Dubai, United Arab Emirates      June 2017 – September 2018

    Senior Manager Marketing Communications, www.digiphotoglobal.com

    ·   DEI is the world’s leading turnkey imaging solutions provider to theme parks, resorts and attractions

    serving over 250 partners in 14 countries.

    ·   Project Manager for mobile app development and promotion for Atlantis the Palm Dubai Resort and

    Aquaventure, the world’s best waterpark. Helped design e-Commerce platform for Aquaventure.

    ·   Product Manager for Warner Bros. World Abu Dhabi, the first Warner Bros. theme park in the world.

    ·   Product Manager for Farah Experiences, owner of the world’s largest indoor theme park and fastest

    roller coaster – Ferrari World, Yas Waterworld and partner of Warner Bros. World.

    ·   Created strategic presentations for new business and client renewals such as Atlantis Dubai, Atlantis

    Bahamas, Merlin Entertainment Group (London Eye, Madame Tussauds, London Dungeon, etc.) and more.

    ·   Responsible for designing the DEI corporate website and creation of social media channels. Created the

    same for a second business vertical, KlassAkt School Photography in UAE and Mumbai, India.

    ·   Helped design e-Commerce platform for KlassAkt, EDMs, communications collateral and products.

    ·   Created and actively managed Google pay-per-click and display campaigns for DEI and KlassAkt.

     

    Miral Asset Management, Cipriani, Abu Dhabi, United Arab Emirates        September 2014 – May 2017

    Sales and Marketing Director, www.miral.ae, www.ciprianiyasisland.com, www.cipriani.com

    ·   Cipriani is an internationally known Italian luxury hospitality brand synonymous with celebrities. Its

    location in Abu Dhabi is a 360 person capacity restaurant in Yas Marina and adjacent to the Formula 1

    Yas Marina Circuit.

    ·   Hired by Miral to identify and create opportunities to promote the Cipriani brand and drive foot fall to

    the restaurant.

    ·   Planned and executed an activation utilizing Yas Island Asset partnerships to promote a reward plan

    and packages. The objective was to generate a viral effect on social media, achieve awareness and

    press coverage at no cost. Generated over 6.5 million views across social media.

    ·   Planned and executed a second marketing campaign, also at no cost, using personally selected

    individuals to act as ‘Brand Ambassadors’ who exemplified luxury lifestyle. Majority of the Brand Ambassadors were Emiratis. Created experiences with luxury brands to further associate luxury lifestyle with Cipriani such as Lamborghini, Dolce and Gabbana and Viceroy Hotels. The experiences were captured and shared across social media.

    ·   As a second portion of the campaign, introduced a first ever concierge service, Cipriani Concierge, to

    offer unique personalized services and experiences to guests. This campaign outperformed the first due

    to the Brand Ambassadors, associated luxury partners and contented generated.

    ·   Directed photoshoots for print and online advertisements as well as food shoots.

    ·   Directed and edited filmography during campaign activities.

    ·   Designed location specific Corporate Brochure, Website, Banner Ads, Social Media ads and EDMs.
    ·   Managed social media advertising, utilizing Facebook and Instagram.

    ·   Managed Google pay-per-click and display campaigns.
    ·   Developed partnerships with Stakeholders, Assets, Corporations and Government Entities.

    ·   Conducted sales calls, held meetings and developed partnerships with Destination Management

    Companies, Tour Operators, Travel Agencies and luxury brands.
    ·   Attended Trade Shows and Conventions to represent the brand and develop leads.
    ·   Worked with Destination Management Companies to attract groups from outside of the UAE to come to

    the restaurant as part of their travel packages from markets such as China, Europe and India.
    ·   Managed Public Relations.
    ·   Identified and developed brand partnerships to work together on special events or sponsor events such as

    the Formula 1 Grand Prix.
    ·   Created and planned unique events such as Jazz Nights, Ladies Nights, New Year and annual parties.

    Worked within budget to facilitate and promote the events.
    ·   Coordinated with restaurant operations and finance managers to communicate all aspects of events and

    other initiatives.
    ·   Sourced and hired live entertainment.
    ·   Wrote scripts for radio ads and EDMs.

    ·   Booked and bought media.
    ·   Created a variety of sales and marketing reports, reporting directly to the Cipriani General Manager and

    Miral.

     

    Property Finder, Dubai, United Arab Emirates               April 2014 – August 2014

    Business Development Manager, www.propertyfinder.ae

    ·   Contacted real estate and development companies to list properties and promote businesses across the

    Property Finder website and print publication, Prestige.

    ·   Developed leads, set meetings and consulted clients on products designed to increase their sales and

    leasing leads, trained clients on how to list properties and track the response of listings on the website.

    ·   Issued monthly reports and retained clients.

    ·   Sold over AED 130,000 in the first month and added 10 new accounts in my first quarter.

    ·   Property Finder is the largest property portal in the UAE, Middle East and North Africa. Property Finder

    is present across the UAE, Qatar, Saudi Arabia, Lebanon, Egypt, Morocco and Bahrain.

     

    Zomato, Dubai, United Arab Emirates                                                              December 2012 – April 2014

    Senior Sales and Marketing Manager,  www.zomato.com

    ·   Performed every aspect of the sales and marketing process to sell advertising space on the website, retain

    clients and manage accounts.

    ·   Discovered leads, set meetings, closed sales, designed and activated ads on the site, tracked the

    response, issued regular reports to clients to show return on investment.

    ·   Clients included international hotels and restaurant brands as well as local food and beverage brands.

    ·   Within the first 9 months generated sales over AED 300,000 and managed over 20 accounts.

    ·   Within 10 months given the responsibility to train and mentor new sales employees.

    ·   Conducted interviews of job applicants.

    ·   Zomato is present around the world as one of the largest online restaurant guides.

     

    Independent Marketing Consultant

    London, England / Saint Louis, Missouri                                                            May 2012 – December 2012

    ·   The following jobs were a result of a trip to London to re-establish relationships with contacts from time

    in London during Graduate School.

    Japan Originals,  www. japanoriginals.com

    ·   Developed marketing strategy to reach consumers in the US and Europe.

    ·   Overcame obstacles related to overhead costs. Developed relationships with retail stores and suppliers

    in Japan.

    Agria S.P.A., Industrie Agroalimentari, Select Food Products, www.agria.it

    ·   Conducted market research and new market entry strategy as Select expanded in the East Asia Market.

    ·   Select Food Products are sold all across Italy. A new venture is underway to expand globally.

    Sake Sommelier Association, www. sakesommelierassociation.com

    ·   Developed a new market entry strategy for SSA to enter the US and franchise their Sake Sommelier

    Certification courses.

    ·   The Sake Sommelier Association (SSA), is the first organization in the UK to offer Sake education

    outside of Japan. Based in London, The SSA provides Sake Sommelier Certification all over the world.

     

    Travers Auto Group, Saint Louis, Missouri         May 2011 – December 2012

    Assistant Marketing Manager / Social Media Manager

    ·   Participated in the development of the overall marketing and rebranding strategy that included social

    media, providing an interactive user experience with rich content. Also created a customer loyalty

    program.

    ·   Developed the three main dealership’s websites by writing content, developed online presence by

    implementing search engine optimization (SEO) strategy.

    ·   Managed and wrote blogs, internet videos, and user reviews.

    ·   Designed marketing collateral including business cards, flyers, and direct mail.

    ·   The Travers Auto Group comprises of three car dealerships, RV sales, and auto service division. Each

    dealership is marketed independently.

     

    Nordstrom, Saint Louis, Missouri                                                                           August 2010 – May 2011

    Men’s Sales Manager

    ·   Temporary job during economic hardship.

     

    MediaCross, Saint Louis, Missouri                                                                      October 2009 – April 2010

    Business Development Manager, www.mediacross.com

    ·   Worked with clients to identify their marketing needs and developed strategies that helped build their

    brands and increase sales.

    ·   Attended networking events, joined special groups, utilized social media to build network and develop

    sales leads.

    ·   Took lead role in the creation of a website focused on MediaCross Energy marketing. Developed

    approximately 400 prospects, wrote content on various sectors of energy, conducted and wrote

    interviews with executives of national and global energy companies, helped with layout and

    navigation of website.

    ·   Company was sold resulting in being laid off.

     

    Internships

    Albemarle Corporation, Baton Rouge, Louisiana                                                 May 2009 – August 2009

    Strategic Supply Specialist Intern, www.albemarle.com

    ·   Negotiated a $1 million, one-year contract for a chemical purchase while a member of the Purchasing

    Department for Refinery Catalysts.

    ·   Ran reports to monitor daily, weekly, and monthly spending that averaged at about $1 million a day

    and reported variances in spending. Worked with SAP and Microsoft Excel.

    ·   Paid internship post Graduate School.

     

     

     

    The Japan Society of the United Kingdom, London, England             September 2008 – December 2008

    Events Coordinator, www.japansociety.org.uk

    ·   Planned and facilitated events, updated website and helped select and approve grant requests.

    ·   Coordinated events between businesses and corporations, Japanese and British Royal Government, and

    special organizations.

    ·   Developed a global professional and political network. Traveled to Japan and met with executives in

    various industries.

    ·   Paid internship during Graduate School.

     

    TCS Communications Agency, London, England                                                 May 2003 – August 2003

    Account Manager Intern

    ·   Met with clients to develop marketing and advertising strategy wrote advertising copy. Contacted local

    and national media outlets to assess advertising costs. Worked within client’s budget to negotiate

    advertising space in media specific to target market.

    ·  TCS is the largest independent recruitment advertising agency in the United Kingdom. Clients included

    Debenhams, Beefeater, Britvic and British Petroleum.

    ·   Undergraduate Internship

     

    Education

    Webster Graduate School of Regent’s University, London, England                October 2007 – May 2009

    M.A. International Marketing

    ·   Studied current businesses in industries ranging from cosmetics and retail to food. Demonstrated

    excellent research, analysis and presentation skills.

    ·   Learned aspects of global marketing, product development, branding, sales and promotions, marketing

    management, cross cultural management, and new market entry.

    ·   Dissertation was a new market entry strategy for Better Place to enter Tokyo for the development and

    promotion of electric vehicle infrastructure.

     

    Murray State University, Murray, Kentucky                                                         August 2000 – May 2004

    B.S. Marketing Communications

    Education

    2007-2009 Master of Arts International Marketing at Webster Graduate School of Regent's University London
    2000-2004 Bachelor of Science Marketing Communications at Murray State University, Murry, Kentucky

    Experience

    June 17' - September 18' Senior Manager Marketing Communications at Digiphoto Entertainment Imaging (DEI)

    ·   DEI is the world’s leading turnkey imaging solutions provider to theme parks, resorts and attractions
    serving over 250 partners in 14 countries.
    ·   Project Manager for mobile app development and promotion for Atlantis the Palm Dubai Resort and
    Aquaventure, the world’s best waterpark. Helped design e-Commerce platform for Aquaventure.
    ·   Product Manager for Warner Bros. World Abu Dhabi, the first Warner Bros. theme park in the world.
    ·   Product Manager for Farah Experiences, owner of the world’s largest indoor theme park and fastest
    roller coaster – Ferrari World, Yas Waterworld and partner of Warner Bros. World.
    ·   Created strategic presentations for new business and client renewals such as Atlantis Dubai, Atlantis
    Bahamas, Merlin Entertainment Group (London Eye, Madame Tussauds, London Dungeon, etc.) and more.
    ·   Responsible for designing the DEI corporate website and creation of social media channels. Created the
    same for a second business vertical, KlassAkt School Photography in UAE and Mumbai, India.
    ·   Helped design e-Commerce platform for KlassAkt, EDMs, communications collateral and products.
    ·   Created and actively managed Google pay-per-click and display campaigns for DEI and KlassAkt.

    September 14' - May 17' Sales and Marketing Director at Miral Asset Management, Cipriani Yas Island

    ·   Cipriani is an internationally known Italian luxury hospitality brand synonymous with celebrities. Its
    location in Abu Dhabi is a 360 person capacity restaurant in Yas Marina and adjacent to the Formula 1
    Yas Marina Circuit.
    ·   Hired by Miral to identify and create opportunities to promote the Cipriani brand and drive foot fall to
    the restaurant.
    ·   Planned and executed an activation utilizing Yas Island Asset partnerships to promote a reward plan
    and packages. The objective was to generate a viral effect on social media, achieve awareness and
    press coverage at no cost. Generated over 6.5 million views across social media.
    ·   Planned and executed a second marketing campaign, also at no cost, using personally selected
    individuals to act as ‘Brand Ambassadors’ who exemplified luxury lifestyle. Majority of the Brand Ambassadors were Emiratis. Created experiences with luxury brands to further associate luxury lifestyle with Cipriani such as Lamborghini, Dolce and Gabbana and Viceroy Hotels. The experiences were captured and shared across social media.
    ·   As a second portion of the campaign, introduced a first ever concierge service, Cipriani Concierge, to
    offer unique personalized services and experiences to guests. This campaign outperformed the first due
    to the Brand Ambassadors, associated luxury partners and contented generated.
    ·   Directed photoshoots for print and online advertisements as well as food shoots.
    ·   Directed and edited filmography during campaign activities.
    ·   Designed location specific Corporate Brochure, Website, Banner Ads, Social Media ads and EDMs.
    ·   Managed social media advertising, utilizing Facebook and Instagram.
    ·   Managed Google pay-per-click and display campaigns.
    ·   Developed partnerships with Stakeholders, Assets, Corporations and Government Entities.
    ·   Conducted sales calls, held meetings and developed partnerships with Destination Management
    Companies, Tour Operators, Travel Agencies and luxury brands.
    ·   Attended Trade Shows and Conventions to represent the brand and develop leads.
    ·   Worked with Destination Management Companies to attract groups from outside of the UAE to come to
    the restaurant as part of their travel packages from markets such as China, Europe and India.
    ·   Managed Public Relations.
    ·   Identified and developed brand partnerships to work together on special events or sponsor events such as
    the Formula 1 Grand Prix.
    ·   Created and planned unique events such as Jazz Nights, Ladies Nights, New Year and annual parties.
    Worked within budget to facilitate and promote the events.
    ·   Coordinated with restaurant operations and finance managers to communicate all aspects of events and
    other initiatives.
    ·   Sourced and hired live entertainment.
    ·   Wrote scripts for radio ads and EDMs.
    ·   Booked and bought media.
    ·   Created a variety of sales and marketing reports, reporting directly to the Cipriani General Manager and
    Miral.

    April 14' - August 14' Business Development Manager at Property Finder

    ·   Contacted real estate and development companies to list properties and promote businesses across the
    Property Finder website and print publication, Prestige.
    ·   Developed leads, set meetings and consulted clients on products designed to increase their sales and
    leasing leads, trained clients on how to list properties and track the response of listings on the website.
    ·   Issued monthly reports and retained clients.
    ·   Sold over AED 130,000 in the first month and added 10 new accounts in my first quarter.
    ·   Property Finder is the largest property portal in the UAE, Middle East and North Africa. Property Finder
    is present across the UAE, Qatar, Saudi Arabia, Lebanon, Egypt, Morocco and Bahrain.

    December 12' - April 14' Senior Sales and Marketing Manager at Zomato

    ·   Performed every aspect of the sales and marketing process to sell advertising space on the website, retain
    clients and manage accounts.
    ·   Discovered leads, set meetings, closed sales, designed and activated ads on the site, tracked the
    response, issued regular reports to clients to show return on investment.
    ·   Clients included international hotels and restaurant brands as well as local food and beverage brands.
    ·   Within the first 9 months generated sales over AED 300,000 and managed over 20 accounts.
    ·   Within 10 months given the responsibility to train and mentor new sales employees.
    ·   Conducted interviews of job applicants.
    ·   Zomato is present around the world as one of the largest online restaurant guides.