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    Alejandra Zamparelli-Perez Marketing and Community Manager

    Los Angeles, CA, USA Alejandra-M.-Zamparelli-Perez-Resume.pdf

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    To contact this candidate email amzamparelli@gmail.com

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    SoulCycle La Jolla | February 2018 – Present

    The Culture and Community Manager is in charge of all marketing efforts in the three-part management team that opened the first SoulCycle studio in San Diego. Responsibilities and successes include: managing and training a brand new staff in a new market, boosting and maintaining rider and staff morale, hiring 20 person team, maintaining bike and studio facilities, ensuring retail is being marketed and sold effectively, driving growth in new rider acquisition, using KPIs to develop new marketing strategies, increasing incremental revenue growth through special rides, hospitality initiatives, and corporate partnerships, creating partnerships with brands and influencers, and lastly, establishing and spreading major brand presence in San Diego.


    SoulCycle Coral Gables | June 2016 – January 2018

    As a keyholder/Manager on Duty at SoulCycle, responsibilities include providing the greatest level of customer service and hospitality to riders and our community. We maintain positive attitudes and find importance in seeking the initiative while having knowledge of all products for studio retail operations and working as a cohesive team with all SoulCycle staff ranging from cleaning to corporate management. We ensure efficiency and maintain the distinct SoulCycle aesthetic, appearance, atmosphere and culture.

    Promoted from Front Desk Associate to Keyholder in November 2016.


    Fresh Bunny | June 2015 – September 2017

    Founder and owner of Fresh Bunny– an online store that sold custom designed jewelry, stationary, accessories, et al. Fresh Bunny has sold at retail shows and I am the sole buyer, web designer, marketer, and illustrator. Fresh Bunny has been featured on Buzzfeed, Bustle, Complex Magazine, and on Etsy’s Featured Store section. Through marketing tools and presentations, sales and page views have consistently increased on a month-by-month basis.


    Fashion Project at Bal Harbour Shops | August 2015 – February 2016

    Responsible for maintaining all financial records related to the space and its programs and operations. Alongside serving as a liaison to the London-based curator, Judith Clarke Studios, and customs’ and transportation contractors, I also oversaw the preparation, installation, and de-installation of three separate exhibitions and two film festivals. Graphic design and marketing responsibilities include: developing and implementing a marketing and communications plan, designing mail-outs, programs, and general graphics with InDesign, creating and implementing all community and social media outreach plans, and serving as connection to public program partners.


    Sangha Press | February 2012 – May 2015

    Designed and printed a variety of paper goods on a Dodson 10 x15 platen press and very experienced in the process of rotogravure printing. Aided artist Mika Fowler in dark room photo development, art handling for exhibits, and creating advertisements and letters for his events.