At the Hawthorne Gardening Company (HGC) we want our people to empower more people to garden no matter where and how they choose to grow. We accomplish this by encouraging people to live happier, healthier lives through gardening. If you also feel this way then you’d fit in great with us!
We are looking for a Director, Business Development who will grow at our Port Washington, NY corporate office.
The Business Development Director position is critical to the identification, prospecting and relationship building connection of the Hawthorne Gardening Company to potential large-scale commercial hydroponic facility owners around the country but particularly in the Northeast Region. The primary purpose if this role is to find new business partnerships and future revenue opportunities for the Hawthorne Gardening Company.
We are seeking an experienced Director of Business Development for our Port Washington, NY office, with a verifiable track record of generating leads and establishing new and existing markets. The successful candidate will be a self-starter, have proven experience in a B2B sales role, have excellent relationship building and communication skills and preferably an established network of asset managers, family fund managers and private equity in their location/territory.
As a member of our team you will explain the company’s products in such a way that will lead your contact to consider further discussion. This will be done through industry event attendance, telephone calls and emails. The ideal candidate will build and cultivate prospect relationships by initiating communications and conducting follow-up to move opportunities to a sales ready opportunity. The position reports into the Chief Operating Officer / Head of Sales.
In this role you will:
Build a portfolio of investors who plan to set up hydroponic cultivation facilities in the future
Find new revenue streams and new hydroponic cultivation partners for the company
Understand, pitch and sell the Hawthorne Solutions strategy to high value targets
Create relevant lists of currently expanding or new target investors (both private equity and public) in the hydroponics cultivation space
Work closely with state government groups and lobbyist to connect with potential clients
Work across the US and Canada to understand the network web of cultivation investors
Outbound lead generation (eg. schedule qualified face-to-face meetings and calls for the Sales Executives) and inbound lead handling / qualification
Perform email outreach, prospecting, cold-calling
Create and execute lead generation campaigns
Follow up on sales enquiries
Identifying important decision makers at prospective targets
Attending industry events to generate interest in Hawthorne
Using digital and business/social media to promote brand values
Maintaining data in SAP, including lead and opportunity analysis and reporting
Providing feedback to sales and product management
Collaborate with law firms who represent clients’ interests and handle cultivation license applications
Oversee and execute investor outreach activities such as investor meetings, receptions, holiday gifts, and ad hoc communications
Assists with relationship maintenance of new investor partnerships and tracks commitments and money raised by people in the hydroponics cultivation space
Provides feedback to organization regarding the investment community’s perception of the company
Have a willingness to travel 50% of the time
The perfect person will have:
Minimum 7 years of experience in investor relations, finance and venture capital fundraising
Strong client relationship experience preferred
Strong knowledge of investment terminology and understanding of financial reporting
Excellent oral and written communication skills; strong ability to communicate with broad range of investors
A track-record in business development to the investment management market
An understanding of new business opportunities, the cannabis market and the investment process
Bachelor’s Degree, MBA in Finance or Marketing preferred
Working knowledge of the publicly traded Canadian hydroponic cultivation network of growers and US Commercial hydroponic operations
An open communicator, used to working with managers and peers on a remote basis
A resourceful and pro-active nature, coupled with a desire to learn, and to share knowledge within the team
Ability to work well independently, and as part of a team
Strong, self-motivated, work-ethic
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