Our client, a rapidly-growing distribution company based in the Santa Cruz area, is seeking an experienced Vice President of Sales with proven sales leadership experience, responsible for delivering bottom line revenue and profitability for the company.
The VP of Sales will report directly to the CEO, and become a member of the corporate executive team, responsible for the growth of the distribution company’s cannabis products business by setting and then executing the sales strategy for the company, overseeing area managers and ultimately the sales representatives.
The position requires a solid understanding of the important relationship between the sales and marketing departments, and will assist in developing the strategy on branding and messaging – Previous marketing background and experience is required.
The successful candidate will drive the company’s achievement of customer acquisition and continued success in revenue goals. The Vice President of Sales will be responsible for directing and managing all field sales staff and business development operations. This includes compensation, sales strategy, sales routing, and assistance in driving lead generation.
Job Duties and Responsibilities:
Establish and maintain key customer relationships, and develop and implement creative marketing strategies for expanding customer base throughout California
Work closely with Channel Marketing to oversee and implement marketing programs, demo days, promotions
Establish compensation, training, and sales incentive programs that enable sales staff to achieve their potential and support company sales objectives.
Oversee the hiring and development of the sales organization.
This role will be directly responsible for delivering thought leadership and creative strategies to drive revenue production, team leadership and development, product marketing to possible customers and sales execution.
Provide detailed and accurate sales forecasting, and compile information and data related to customer and prospect interactions.
Act as the subject matter expert on the various product lines, as well as continuously analyze industry trends and competition.
Design, implement and manage sales forecasting, planning, and budgeting processes to establish high levels of quality, accuracy, and process consistency.
Required Skills and Qualifications:
Must have cannabis industry sales experience, and an established book of business.
Knowledge of cannabis distribution channels.
Experience creating and operating a pipeline management system.
Recent sales management experience, having successfully built, hired and led a geographically diverse team of early career and experienced professionals
Recent experience operating in an early stage company, with a demonstrated ability to wear multiple hats, respond to evolving demands and react to a constantly changing marketplace.
7-10 years in sales and 3-5 years in sales management role.
Excellent verbal and interpersonal communication skills with a strong executive presence.
Bachelor’s degree or equivalent experience preferred.
Compensation: Base Comp $130-160K, plus a performance based bonus, Equity Participation and Health Benefits
If this sounds like the position you’ve been waiting for, please apply online using the form or follow the link below.
All inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. ind-123
Tagged as: sale, vp of sales
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